The Webinar from 06.12.2023 Sportsbox AI 3D

The webinar led by Mike Adams and Terry Rolls, in collaboration with Dr. Phil Cheetham, delves into the intricacies of golf swing analysis through the use of 3D motion data. It aims to unravel how various body movements influence the opening and closing of the clubface, subsequently affecting the ball's trajectory. The session also introduces Sportsbox AI 3D Studio, a software that pairs with specially developed cameras to offer detailed 2D and 3D swing analyses.




Key Insights:

  • Motion Data's Role: The webinar underscores the significance of motion data in understanding and influencing swing direction and club delivery. This data directly correlates with the ball's outcome, paving the way for enhanced performance.
  • 3D Analysis with Sportsbox 3D Studio: The new software enables hands-free analysis of swings in 3D, allowing for immediate feedback without manual intervention. This tool is pivotal for coaches and players aiming for precision in swing correction and enhancement.
  • Grip and Clubface Relationship: A major focus is on how a golfer's grip affects the clubface orientation throughout the swing. The right (trail) hand's position on the club significantly influences the clubface's opening and closing, which in turn affects the swing's dynamics.
  • Dynamic Swing Adjustments: The concept of "dynamic matchups" is introduced, emphasizing the importance of adjusting the swing based on individual grip styles and body movements to increase energy and efficiency.
  • Influence of Hand Path and Shoulder Movement: The webinar explains how the depth of the hand path and the movement of the shoulders during the swing can affect the clubface orientation. These factors are crucial for tailoring swing adjustments to individual players.
  • Testing for Optimal Grip and Swing Style: Various tests are shared to help golfers and coaches determine the most suitable grip and swing style for each player. These include observing the trail elbow's movement and the relationship between the grip and clubface orientation.


This webinar offers valuable insights into the mechanics of the golf swing:
highlighting the critical role of face openers and closers. Through a blend of expert analysis, practical demonstrations, and technological innovation, golfers are provided with the tools and knowledge to enhance their performance on the course.

Insights based on numbers

  • Motion Data's Role: The correlation between swing direction, club delivery, and the ultimate direction and distance of the ball is underlined by precise motion data analysis.
  • Impact of Grip: Different grips lead to distinctly different swing dynamics, with the relationship between grip and swing direction being crucial for optimizing golfing performance.
  • Technological Advancement: The introduction of Sportsbox AI 3D Studio showcases how advancements in technology are being leveraged to provide golfers with actionable insights into their swings, emphasizing the ease of use and the depth of analysis available.
  • This webinar offers valuable insights into the mechanics of the golf swing: highlighting the critical role of face openers and closers. Through a blend of expert analysis, practical demonstrations, and technological innovation, golfers are provided with the tools and knowledge to enhance their performance on the course.

Example exploratory questions:

  1. How does changing the grip affect the swing direction and ball trajectory?
  2. What are the most common physiological differences that influence a golfer's swing?
  3. How can golfers utilize technology like Sportsbox 3D Studio to improve their swing?

The discussion further explores the complexities of golf swing mechanics, focusing on the integration of physical movements, technology, and practical strategies for optimizing golf performance. 


Here are the key insights from this section:
Swing Mechanics and Hand Position: The webinar delves into the nuances of how hand position, particularly mid-hand thrust, affects the rotation of the club face during the backswing. This aspect is critical for controlling the club face's opening and closing, impacting the ball's flight.

  • Lead and Trail Arm Mechanics: Both the lead and trail arms play pivotal roles in swing mechanics. The webinar discusses how the rotation and positioning of these arms can influence the swing path and club face orientation. For example, turning the "steering wheel" with the arms can mimic the motion desired in the swing, with different directions mimicking different swing dynamics.
  • Body Motion's Impact: The speakers elaborate on how body motion, including sway and rotation, affects the swing direction and club face orientation. The concept of "sway Gap" is introduced, highlighting the distance between the pelvis and thorax as a significant contributor to swing direction.
  • Practical Swing Analysis: The webinar showcases practical examples of how swing mechanics manifest in professional golfers, using Sportsbox AI 3D technology to analyze hand path, head path, and the relationship between them. These analyses illustrate the critical balance between hand and club movements for optimal swing performance.
  • Dynamic Matchups and Physical Conditioning: Emphasizing the importance of dynamic matchups, the webinar explains how golfers can adjust their swings based on their physiological characteristics and the physical conditioning necessary to support these adjustments. This section underscores the individualized nature of golf swings and the need for tailored coaching.
  • Questions and Community Interaction: The session concludes with a Q&A segment, addressing queries from the audience. This interactive portion emphasizes the community aspect of learning and improvement in golf, showcasing the collective quest for knowledge and enhancement of golf performance.

Insights based on numbers:
The detailed analysis of swing data, such as the "sway Gap" and hand path versus head path, provides quantifiable insights into the mechanics of successful golf swings. These metrics offer valuable information for both golfers and coaches aiming to refine swing techniques for improved performance.
Concluding Remarks:
Sportsbox AI 3D Golf Offers an in-depth exploration of the scientific and practical elements of golf swing mechanics. By leveraging technology, physiological insights, and individualized coaching strategies, golfers can achieve more efficient, powerful, and consistent swings. The community's engagement and the interactive Q&A highlight the collaborative effort in the golf world to elevate the understanding and application of golf science for players of all levels.


If you have any more questions or seek further clarification on any points discussed in the webinar or a demo of the Sportsbox AI 3D Teaching System, feel free to ask. SportsBox@t-online.de


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